Tagged: On Prudence


OMA in Conversation: On Prudence [Victor van der Chijs]


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“it is indeed time to grow up and take responsibility if the Creative Class wants to remain relevant.” – Victor van der Chijs

Prudence [ˈpruːdəns]: Caution in practical affairs; Care taken in the management of one’s resources.

“How to manage a beast like OMA”
Det her er en lidt anderledes forelĂŠsning [se den i fuld lĂŠngde nederst i indlĂŠgget] . PĂ„ den ene side er det en forelĂŠsning om en tegnestue kendt af de fleste, OMA. Men denne gang er det ikke en arkitekt der fĂžrer ordet. Istedet er det OMA’s ansvarhavende direktĂžr og partner, Victor van der Chijs der har en kombineret uddannelse indenfor jura og mere globale/ internationale politiske forhold  [wikipedia]. En meget bemĂŠrkelsesvĂŠrdig herre, der bla. er siddende medlem af det hollandske handelskammer. Han tiltrĂ„dte stillingen hos OMA i 2005 og stĂ„r for den generele forretningsstrategi og -udvikling, hvilket bla. indbefatter firmaets tĂŠnke-tank, AMO.

‘Den kreative klasse’ skal genopfindes
Forleden postede jeg et antal forelĂŠsninger fra PICNIC 2011 festivallen. Men jeg valgte at gemme Victor van der Chijs bidrag pĂ„ festivalen – foredraget “The Demise of the Creative Class” – til dette indlĂŠg. I foredraget tager han udgangspunkt i Richard Florida’s fremtidsforsĂŠt i “Rise of the Creative Class” [se bogpriser.dk] der for 10 Ă„r siden pegede pĂ„ en fremtid hvor vi skulle investere i den, sĂ„kaldte, kreative klasse – nu stĂ„r vi et Ă„rti senere med et Europa som, ironisk nok, pĂ„ trods af massive investeringer, har efterladt Europa langt mindre kreativt, og endda i stĂŠrk konkurrence med nye globale kreative kraftcentre. [se lĂŠngere foredrag af R. Florida]. Victor van der Chijs forslĂ„r istedet at vi skal lede efter nye og anderledens mĂ„der at vĂŠre kreative pĂ„. Bla. ved at fĂžre de kreative og Ăžkonomiske krĂŠfter langt tĂŠttere sammen. En mĂ„de at omformulere R. Florida budskab mĂ„ derfor vĂŠre:

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