Tagged: HR


HLA - Billede 40

Er tegnestuerne dygtige nok til rekruttering?


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HenningLarsen.com
Der var engang hvor mange af de danske arkitektfirmaer havde forfĂŠrdelige websites. Men med lidt opsving hist og pist, fik de fleste fĂ„et styr pĂ„ deres website og kommunikation. Her i 2010 er basale ting, som f.eks. billeder af medarbejderne, deres mail/telefon nr. og hvilke projekter de har deltaget i, helt helt elementĂŠre punkter. Henning Larsen Architects gik i luften med deres nye website i denne uge…og det er et godt stykke arbejde. Se fx deres nye funktion ‘dit Magasin’ hvor kunden kan sammensĂŠtte HLA referencer efter behov.

Rekruttering er vel en konstant proces
En af de tendenser vi endnu ikke har set i arkitektbranchen, i den mÄde der kommunikeres pÄ, er en generel konkurrence om at fÄ fat pÄ deres medarbejdere. SelvfÞlgelig vil alle firmaerne have de mest kvalificerede ansatte, men i stedet for at kommunikere hvorfor netop deres firma er den bedste arbejdsplads i Danmark, ja, sÄ overlades det lidt for meget til hvad rygterne siger:

…Hos xxx er det “fĂžrst ind, fĂžrst ud”, hos xxx er ledelsen et cirkus, hos xxx fĂ„r de ikke overarbejdsbetaling, hos xxx ansĂŠtter de ikke fĂždedygtige kvinder, hos xxx er det umuligt at arbejde selvstĂŠndigt, hos xxx er MUS-samtalerne en joke, hos xxx har de rundsave pĂ„ albuerne, hos xxx taler de om flad struktur, mens det modsatte er sandheden, hos xxx satser de ikke pĂ„ dig pĂ„ det lange sigt, hos xxx er medarbejderne ikke med pĂ„ rĂ„d ved nye ansĂŠttelser, hos xxx ved du aldrig om du stĂ„r Ăžverst eller nederst pĂ„ listen nĂ„r der skal fyres!

“En racerkĂžrer ville jo aldrig skifte til et nyt bilmĂŠrke, uden fĂžrst at undersĂžge hvad den nye bil kan gĂžre for ham”

Det moderne bytteforhold
Det vi mangler i arkitektbranchen er et naturligt fokus pÄ det moderne bytteforhold mellem arbejdsgiver og -tager. Og det pÄ en mÄde hvor det er let at sammenligne de mulige arbejdspladser.

Der er langt fra at man pĂ„ websitet under ‘job’ skriver “Vi sĂžger altid efter talenter”, til at man som mulig ansĂžger fĂ„r besvaret: Hvordan organisationen er opbygget omkring medarbejderen, om HR strategien er trovĂŠrdig, om MUS-samtaler bliver lĂžbende fuldt op, om der er et godt medarbejdersammenhold eller klub, personalegoder, gĂ„-hjem-mĂžder, sommerfester, holdning til overarbejde, holdning til bĂžrnefamilier, sammensĂŠtning af teams, intern efteruddannelse, tvĂŠrfaglighed, Ă„benhed, barselsordning, hjemmearbejdspladser, individuel innovation, forskning, mulighed for orlov, studieture, netvĂŠrket kan udvides, interne diskussioner, konkurrence vs projektering, videndeling (og hvordan), karrierermuligheder, mentorordninger eller bare lidt om seniorordninger (hvis de altsĂ„ findes).

Altsammen er det omrĂ„der der kan fĂ„ selv de bedste og mest fastansatte til at overveje et skift af arbejdsplads. Og ofte kan det gĂžres en smule galant ved at have en rĂŠkke (overbevisende) testimonials fra medarbejderne selv – karriermĂŠssige overvejelser der fortĂŠlles ud fra den personlige historie. Et eksempel er her hos Novo Nordisk (se fanebladene), eller karriererhistorier her hos TRYG.

Homo Conexus – arkitekterne er under forandring
Hvis der skulle sidde en tegnestueleder og tĂŠnke, at det ovenstĂ„ende er helt ude i skoven, ja, sĂ„ kan svaret muligvis vĂŠre at arkitekter generelt er dĂ„rlige til at stille krav til de (fĂ„) arbejdspladser der er. Men med de nye generationer der vil det hele pĂ„ en anden mĂ„de, sĂ„ er det nok ikke helt forkert. Og jeg vil i den forbindelse lade min lille spĂžrgeundersĂžgelse “Arkitekt: Ansat eller SelvstĂŠndig” tale for sig selv. For nĂ„r det, helt usĂŠdvanligt, viser sig at over 70 % af arkitekterne enten drĂžmmer, Ăžnsker eller allerede planlĂŠgger en fremtid som selvstĂŠndig, sĂ„ kunne det vĂŠre udtryk for at noget mangler, eller at noget skal ĂŠndres i den mĂ„de tegnestuerne fungerer. Omvendt kan det jo ogsĂ„ vĂŠre udtryk for at vi alle har en ivĂŠrksĂŠtter i maven:-)

Lost in Translation

Hvad bestÄr en tegnestue egentlig af?


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Rem koolhaas kommer gĂ„ende pĂ„ en byggeplads. Han mĂžder en mand i hvidt arbejdstĂžj og spĂžrger: “hvad laver du?”, og manden svarer: “Jeg lĂŠgger sten pĂ„ sten pĂ„ sten.” (opgave)


Koolhaas gĂ„r lidt videre og mĂžder sĂ„ endnu en mand i hvidt tĂžj og stiller ham samme spĂžrgsmĂ„l, og manden svarer: “Jeg bygger en mur, der skal vĂŠre X meter hĂžj og Y meter lang”.
(mÄl)


Lidt lĂŠngere fremme mĂžder han en tredje mand i hvidt arbejdstĂžj og stiller ham det samme spĂžrgsmĂ„l, og manden svarer: “Jeg bygger et hus, hvor jeg lige nu er ved at finde ud af, hvor mange vi skal vĂŠre om at bygge huset for at blive fĂŠrdige til tiden”. (strategi)


Koolhaas forsĂŠtter og mĂžder en fjerde man i hvidt arbejdstĂžj og stiller ham samme spĂžrgsmĂ„l, og han svarer: “Jeg bygger en kirke, og nĂ„r jeg engang fĂ„r et barnebarn, vil jeg vise den frem og fortĂŠlle, at den har bedstefar bygget”.
(mission)


Til sidst mĂžder Koolhaas en sidste mand i hvidt arbejdstĂžj og stiller ham det samme spĂžrgsmĂ„l som de fire foregĂ„ende, og manden svarer: “jeg bygger et rum for Ă„nd og sjĂŠl”. (vĂŠrdier)

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NĂ„r man lĂŠser den let pimpede historie ovenfor, sĂ„ er det jo super let at forstĂ„. Men alligevel er det svĂŠrt for rigtig mange ansatte arkitekter at forklare hvad deres arbejdsplads bygger pĂ„, og arbejder henimod…eller hvordan de sĂ„ lige selv skal planlĂŠgge deres fremtidige karriereudvikling. Det nytter jo ikke at det er ledelsen der fortĂŠller hvordan de skal udvikle sig (hver gang). Oftest finder man tegnestuens vĂŠrdigrundlag og egentlige mission pĂ„ fĂžrste side i personalehĂ„ndbogen…og undtagelsesvis pĂ„ websitet. Det hele kan ofte lyde meget  meget rigtigt…men alt for ofte er der ikke den store forskel tegnestuerne imellem. Og hvis der endelig er beskrevet noget virkelig unikt, sĂ„ er det mere reglen end undtagelsen, at det ikke er indarbejdet i tegnestuens organisation!

Her til morgen kan vi fx se, at CF. MĂžller er valgt til FNÂŽs klimakampagne (se filmen “CF Moller – Designing the buildings of tomorrow, today”)- Ingen tvivl om at det forstĂŠrker medarbejdernes selvopfattelse. BĂŠredygtighed er ogsĂ„ i CF. MĂžller blevet en del af grundvĂŠrdierne, og der fĂžlger en lang proces fĂžr at vĂŠrdigrundlaget bevĂŠger sig ned gennem organisationen til mission, strategi, mĂ„lsĂŠtning, og endeligt, den enkelte opgave….Men men, man kan sige at processen er endnu lĂŠngere fĂžr at man kan vende hele remsen pĂ„ hovedet og medarbejderen virkelig kan se og forstĂ„ sine egne opgaver i forhold til mĂ„lsĂŠtning, strategi, mission, og endeligt, tegnestuens grundlĂŠggende vĂŠrdier!! Det krĂŠver gennemsigtighed og medindflydelse – og det er ikke noget vi ser meget af i branchen! (og nej, det er ikke nok at det hedder sig, at vi har “fladt hieraki” pĂ„ tegnestuen!!) Continue Reading