Tagged: Branding


3XN’s jubilæumsfilm


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Når arkitekter skal fortælle deres egen historie
Jeg kunne desværre ikke deltage i 3XN’s 25 Ã¥rs jubilæumsfest sidste efterÃ¥r. Og det er først nu at jeg opdagede denne lille film de har lavet i forbindelse med samme. I takt med at de fleste danske tegnestuer begynder at lave smÃ¥ film der kan definere [udskille dem fra resten] hvem og hvad de gør, kan det være lærerigt at se nogle eksempler pÃ¥ hvordan de sÃ¥ vælger at gribe det an.

Filmen er indsat som et tillæg til tegnestuens filosofi [approach]:

“Arkitektur former adfærd. Derfor søger vi at skabe steder, hvor mennesker kan udfolde sig og blive større indeni. Vi tror pÃ¥, at bygninger ligesom mennesker er mere end summen af delene, de bestÃ¥r af. At det er muligt at opnÃ¥ en syntese af design, funktion og kontekst. Derfor arbejder vi med helheden som styrende princip og udforsker til stadighed mulighederne for at bygge bedre, klogere, smukkere.”  – Kim Herforth Nielsen

kawalski

Guy Kawasaki – "The Art of Innovation"


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Guy Kawasaki – “The Art of Innovation”

Jeg ved at godt at det vist er ENORMT umoderne at sætte fokus pÃ¥ innovation. Men det er lidt som at sige det nu pludselig er umoderne at tegne diagrammer!!??…hvis den enkelte ikke evner at koncentere og fokusere sin vidensopsamling til nytænkning og innovative løsninger, sÃ¥ kan jeg da godt se at man bliver ked af sig selv, og hellere lader være.

…men derfor kan vi andre jo sagtens nyde Guy Kawasaki´s 55 min. online forelæsning. Jeg blev selv en smule tryllebundet af han amerikanske ´slapstick´ humor og det samtidig med at han leverer varen i top tempo.

BLOG: blog.guykawasaki.com
www.guykawasaki.co