Efter at jeg igĂ„r postede billeder af halfnaked-BIG-architects der bader i EXPO Pavillonen, sĂ„ synes jeg det var komisk sĂ„ mange der har vĂŠret forbi Bloggen. Og jeg kan jo kun tage ved lĂŠre og indse at kommunikationsbranchens ĂŠldste trick ogsĂ„ lever i bedste velgĂ„ende pĂ„ bloggen – SHOW NAKED ARCHITECTS!!
Og det er ikke fordi det er lige det punkt der skiller sig ud som kilden til visdom pĂ„ den udbredte online liste over hvordan man kommunikerer rimeligt okey godt:
1. Be wrong
2. Be right
3. Communicate what others canât
4. Do something
5. Surprise people
6. Make people laugh
7. Offer them an aspirin
8. Show a (half) naked woman (or architect?)
9. Tell them who they are
10. Predict the future
11. Unleash your inner dork
12. Be courageous
13. Be startlingly honest
14. Be irreverent
15. Tell a good story
16. Break an important piece of news
17. Disprove the proven
18. Pick the perfect picture
19. Master the metaphor
20. Create a work of art
21. Put your readers first
1. Be wrong:
The world is full of people trying to do the right things. Itâs become so common that many of us are bored by it. We long for someone that is willing to do the wrong thing, say the wrong thing, be the wrong thing. If you have the courage to be that person, youâll find lots of people paying attention to you.
2. Be right:
You can also gain attention by being rightâŠ but only if youâre more right than everyone else. Run a mile faster than anyone else, explain your topic more clearly than anyone else, be funnier than everyone else. Embody perfection, and people will take notice.
3. Communicate what others canât:
As writers, we take ideas from our heads and put them on the page. Sometimes we forget how difficult that is for some people and how valuable that makes us. Lots of people would give anything to be able to say what they mean. But they canât. So, they turn to songs, books, and art that communicate for them. Be a producer of those things, and youâll never lose their attention.
4. Do something:
Everybody online is trying to say something important, but very few are trying to do something important. If you want attention, dare not to just give advice to others, but to live that advice yourself. Then blog about it.
5. Surprise people:
Chip and Dan Heath, authors of Made to Stick, say that one of the best ways to set yourself apart is to break peopleâs âguessing machines.â Take a surprising position, making outlandish analogy, or otherwise do the opposite of what you normally do. As long as itâs unexpected, people will stop and pay attention.
6. Make people laugh:
Bloggers are far too serious. Weâre so busy trying to teach that we forget to entertain. As a result, large portions of our readerships fall asleep. And whatâs the best way to wake people up? Humor. Public speakers have been using it for ages, and as long as itâs appropriate for your audience, humor can wake your readers up and get them paying attention again.
7. Offer them an aspirin:
Some of the best blog posts ever written are simple as an aspirin. Your reader has a headache, you have a cure, so you offer them that cure in the form of a blog post. They pay attentionâŠ not because of how pretty or well crafted your blog post is, but because it cures their headache. Conclusion: try acting like a pharmacist, not a blogger, and youâll never lack for attention.
8. Show a (half) naked woman:
Ever noticed that a disproportionate number of advertisements feature a scantily clad woman? Thatâs because it works. It draws the attention of not only men (as youâd expect), but also women. For whatever reason, nearly everyone finds their attention drawn to it. Hereâs proof that it even works with blog posts.
9. Tell them who they are:
âWho am I?â is not just a question; itâs a universal quest that most of us follow for our entire lives, continually defining and redefining ourselves, always insecure about whether who we are being is really us. As a blogger, you can (and should) harness that insecurity. Turn your blog into something that defines your readers, like this one, this one, and this one.
10. Predict the future:
Every once in awhile, use your expertise to make a bizarre claim about the future. If you have any authority at all, people will take notice. Imagine if Brian wrote a convincing, well reasoned argument that online courses are the business model of the future. Oh waitâŠ he did, and some of the biggest names in Internet marketing continue to talk about it.
11. Unleash your inner dork:
Many blog posts are like miniature textbooks; theyâre instructive, well-organized, and put you to sleep with their lack of enthusiasm. If you want to become famous on the web, stop trying to sound like an all-knowing teacher and unleash the âinner dorkâ inside of you â the part of you thatâs so enamored with your topic that everyone else thinks itâs funnyâŠ but they pay attention anyway. More on dorkyness here.
12. Be courageous:
Most of the videos on YouTube are there to make you laugh, but amongst them, youâll find this rare gem that has attracted the attention of over 9 million people. The fact is, pretty much everyone has felt the foot of adversity on their neck, but very few of us respond to it with courage and grace. Be one of those people, and youâll find the world watching.
13. Be startlingly honest:
Every once in awhile, tell the truth. Be so honest that youâre scared to click the âPostâ button. Be so honest that no one knows what to say in the comments section. Be so honest that your lawyer tells you to stop. Youâll feel betterâŠ and people will talk about you.
14. Be irreverent:
Want to stir people up? Make fun of their god, their politics, their family â anything they hold dear. Yes, theyâll be offended, but lots of other people will think itâs hilarious. If you canât stomach being hated by a portion of the world and loved by another, then you donât deserve to have a blog.
15. Tell a good story:
This one has been drilled into us so many times that I almost didnât include itâŠ except for one thing: people still donât get it. Yes, stories support your points, make solid openers, and teach people while entertaining them, but a good story can make you a legend. Iâm not talking about the little anecdotes that pepper the blogosphere. Iâm talking about the story that haunts you on your deathbed. Forget about all the others. Tell me that one.
16. Break an important piece of news:
Every time Google does something new, thousands of bloggers write about it. Thatâs great for Google, but whereâs the real benefit for the bloggers? The first one to break the story is the only one that matters. It gets all of the traffic, links, and authority. Everyone else is just an echo.
17. Disprove the proven:
For a long time, everyone thought you had to be the best to be successful. Then Chris Anderson came along and turned the world upside down with The Long Tail. He disproved what a lot of people held to be true, and it made him (even more) famous. Granted, itâs hard to engineer a breakthrough, but if you run across one, people will talk about you for years.
18. Pick the perfect picture:
Want to make a good post better? Pick a picture that expresses exactly what you mean, and put it at the top of your post. Yes, it takes time, but the extra traffic is more than worth it.
19. Master the metaphor:
Metaphors are the paths we create to lead our readers to our ideas. Create one strong enough, and it will become a highway of attention, leading readers to your blog more quickly than any other technique here (except maybe the last one. More on metaphors here.
20. Create a work of art:
Many bloggers crank out posts the way slaughterhouses crank out chickens. Theyâre ugly things, fit for nothing but consumption. If you want to surprise people, stop and put some actual effort into your blog posts, creating a work of art. Youâll be surprised by how many people remember it long after itâs been swept off your front page.
21. Put your readers first:
Yes, youâre the blogger. Yes, youâre the one with talent. Yes, youâre the one working your tail off. But it doesnât matter. The one and only thing of consequence is your reader. You can rail against this fact for as long as you like, but as long you do, youâll never be interesting.