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"Projekt vs. virksomhed" – CLIBYG Seminar


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“Hvad er sĂ„ relationerne mellem projekt og virksomhed? Dilemmaet er, at virksomheden handler om alt det, som er uden om projektet, men  virksomheden realiseres igennem projektet”

CLIBYG – Center for ledelse i byggeriet, afholder Ă„bent seminar d.10.dec. kl.14-16
Titel: “Projekt vs. virksomhed” ved Professor Jan Mouritsen
Sted: Lokale KS48 – CBS Kilen, Kilevej 14, Frederiksberg

Seminaret er gratis – tilmeld dig seminaret her

Hvordan opretholder man billedet af at vÊre en virksomhed med sÊrlige egenskaber og kompetencer, nÄr man samtidig ser sig nÞdsaget til at hyre og fyre i takt med, at projekter starter op og afsluttes?

Det er bare et af de dilemmaer, professor Jan Mouritsen peger pĂ„ ved Centrets seminar den 10. december, nĂ„r han fortĂŠller, hvorfor det er interessant at beskĂŠftige sig med en af byggeriets ĂŠldste grĂŠnseflader – grĂŠnsefladen mellem virksomhed og projekt.

Projektet er det helt centrale omdrejningspunkt for byggesektorens mange virksomheder. Byggeri planlÊgges og udfÞres i projekter, ligesom projektet ogsÄ kan siges at skabe byggeriet; det bruger de fleste penge, og det skaber alle indtÊgterne. Projektet er altsÄ bÄde et symbolsk og et Þkonomisk omdrejningspunkt i byggeriet, forklarer professor Jan Mouritsen.

Men selvom alt kan siges at vÊre projekter, spiller virksomhederne ogsÄ en betydelig rolle. IsÊr i en tid, hvor man i stigende grad som virksomhed skal vise, hvad man kan, fÞr man gÞr det. Vise, at man som virksomhed eksisterer uafhÊngigt af projektet og kan gennemfÞre projekter, fÞr de er sat i gang. Og vise, at man har sÊrlige egenskaber, som distancerer én fra virksomhedens konkurrenter.

– Hvis virksomheden pĂ„tager sig en identitet uafhĂŠngigt af projekterne, der viser, at den er noget i sig selv i form af kompetencer, strategier, renommeer, osv., skaber den sig nye ledelsesmĂŠssige dagsordener og muligheder. Det bliver pludselig en ledelsesopgave at udstyre virksomheden med forudsĂŠtninger for at kunne pĂ„tage sig projekter – tilgangen bliver hermed en anden, nĂ„r man som virksomhed er projektproducerende, forklarer Jan Mouritsen.

Projektbaseret eller -producerende?
Den projektproducerende virksomhed ser sig selv som mere end summen af projekter, fordi den har udpeget nogle sÊrlige egenskaber eller distinkte kompetencer, som virker ud over det enkelte projekt. Dermed gÞr disse virksomheder sig ogsÄ nÞdsaget til at investere i kompetencer, der er mere stabile end projekterne. Med andre ord har virksomheden en identitet, uden at man behÞver forestille sig et projekt.

– Behovet kommer sig blandt andet af bygherrens informationsbehov ved prĂŠkvalifikationer. Her skal man kunne sige, hvor god man bliver, inden man starter. Der er altsĂ„ brug for viden om virksomheden, som tilgodeser bygherrens informationsbehov, og det gĂžr, at virksomhederne bliver nĂžd til at se sig som mere end summen af projekter, forklarer Jan Mouritsen.

Det er netop her dilemmaet opstĂ„r, nĂ„r virksomhederne kapacitetstilpasser ressourcerne i forhold til opgaveportefĂžljen. For bliver man sĂ„ ikke igen ”blot” til summen af opgaver?

– Det er helt klart et dilemma, som virksomhederne skal hĂ„ndtere. Den projektbaserede tilgang har sine svagheder, nĂ„r man ser pĂ„ det behov, som virksomhederne har med at distancere sig selv fra konkurrenterne, mens de projektproducerende virksomheder er sĂ„rbare over for sĂ„danne udsving i opgaveportefĂžljen, som man for tiden ser inden for byggeriet. Da er det, at der er brug for ledelse, fortĂŠller Jan Mouritsen.

– En af de store ledelsesmĂŠssige udfordringer er, at man med byggeriets generelle besvĂŠrligheder med at sikre afkast, stĂ„r med en begrĂŠnset mĂŠngde ressourcer, som virksomheden har mulighed for at investere i og opretholde en distinktion til konkurrenterne. SĂ„ her har lederne brug for nye idĂ©er, fortĂŠller Jan Mouritsen.

Projektet og virksomheden er usikre pÄ skift
Et andet element, som er sÊrligt for sammenhÊngen mellem projekter og virksomheder i byggeriet, er, at de to pÄ skift er usikre.

– Som oftest er projekter karakteriseret ved at vĂŠre det vibrerende og usikre, mens virksomheden udgĂžr den stabile og sikre institution. SĂ„dan er det som oftest ogsĂ„ i byggeprojekters indledende faser, men sĂ„ snart cementen finder vej til byggepladsen skifter de to karakteristika: Projektet udgĂžr den stabile enhed, mens virksomheden bliver stedet, hvor al usikkerhed skal hĂ„ndteres, fortĂŠller Jan Mouritsen.

Og ligesom dilemmaet mellem at vĂŠre projektbaseret eller –producerende er det en ledelsesmĂŠssig prioritering at investere ressourcerne sĂ„ledes, at denne usikkerhed hĂ„ndteres.

– Derfor giver vores tilgang til studiet af projekt vs. virksomhed ogsĂ„ nye perspektiver til et velkendt dilemma, der handler om at forene afkast og risiko, fortĂŠller Jan Mouritsen.

Seminaret finder sted torsdag 10. december kl. 14.00-16.00 pĂ„ Center for ledelse i byggeriet. Baseret pĂ„ en rĂŠkke eksempler fra Centrets forskning, diskuteres ledelsesmulighederne mellem virksomhed og projekt. Implikationerne har bĂ„de at gĂžre med strategi, med investeringer og med ledelsesmekanismer, herunder tilrettelĂŠggelsen af virksomhedens og projektets budgettering og Ăžkonomiske styring.  


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