The paradox of choice

…stof til eftertanke. RÃ¥dgiverens rolle er mÃ¥ske under forandring? Giv ikke 10 muligheder, men fortæl istedet hvad kunden skal ha´. Passer arkitekten fint, tror jeg, haha!!

Citat:
Psychologist Barry Schwartz takes aim at a central belief of western societies: that freedom of choice leads to personal happiness. In Schwartz’s estimation, all that choice is making us miserable. We set unreasonably high expectations, question our choices before we even make them, and blame our failures entirely on ourselves. His relatable examples, from consumer products (jeans, TVs, salad dressings) to lifestyle choices (where to live, what job to take, whom and when to marry), underscore this central point: Too many choices undermine happiness.  


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